Marketing has always been about interacting with your audience at the good spot and time. That means meeting them where they already spend their most of time: hooked over the internet. In this technological era, we can reach out to our audience digitally as easy as falling off a log. This fusion of digital technology and traditional marketing can do wonders for business houses if use tactfully. Businesses can use digital channels to engage with present and prospective customers, such as search engines, social media, email, and other websites. Communication via text or multimedia communications can also be included. On the contrary we have come a long way with regard to digital marketing tactics and corporates must know the latest trends in digital world to change their basic game of marketing. Every year, we experience new and surprising digital developments that create the groundwork for the future of marketing. Even in a year as turbulent as 2021, we have not been disappointed.
- Digital Marketing Trends 2022
- Short & creative content: TikTok has altered the social media culture aside from status updates and curated photo grids and toward brief video posts. It didn’t take long for other platforms to leap on board, with Instagram debuting Reels and YouTube focusing on ‘shorts.’ Various brands collaborate with content creators, doing trends & making DIY videos to be in the spotlight.
- Featured Snippets & no-click searches: Position zero refers to Google’s “featured snippet,” and it is the top priority in 2022 SEO marketing trends. The featured snippet differs from other search results entries in that it is separated by a small box and is displayed at the top. More crucially, it presents additional, relevant information in an attempt to answer the user’s question without requiring them to click on it, earning it the moniker “no-click search.”
- Image and video SEO for visual searches: you can also submit existing images for a search, or even take original photos and search for context. Uploading the pictures of your products over the internet can help a lot to increase reach of your brand.
- Influencer Marketing: Influencer marketing is a sort of social media marketing that relies on product endorsements and mentions from influencers–individuals that have a large social following and are regarded as experts in their field.
- Chat-bots: Chatbot marketing is a method of promoting products and services via the use of a chatbot — a computer application that conducts conversations with consumers based on a planned scenario or with the assistance of AI.
- Augmented reality: Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world. It enables marketers to provide clients with one-of-a-kind experiences while utilising the convenience of tapping into their mobile devices.
- Shopable post: A shoppable post is any information on social media that allows your customers to make a direct purchase.
Conclusion: Digital marketing has changed the whole traditional scenario of marketing. These emerging trends can give a totally new shape to business profit if chosen wisely.
